Cyber Monday
Monday,
December 1, 2014 is the biggest online sales day of the year. I’ve had people
tell me that books don’t sell well during November and December, so they scale
back their promotions.
Really? You really believe that?
Here’s the reality. That may have been true in the past, but we are a new generation of authors. We have to pound the cyber-pavement daily, often for long lonely hours. We have the opportunity to turn things around.
The first myth we must dispel is that people don’t read any longer. People read every single day. They read labels on cans at the store, they read street signs, they read contracts, and they read credits on their favorite television program or movie. So, ordinary people read a lot, even if they don’t think about that. What we as authors must do is get them to read our books in addition to all this other information.
The purpose of Cyber Monday is to purchase gifts for others in your family or your friends. Every year, humanity is bombarded with a advertising …
Really? You really believe that?
Here’s the reality. That may have been true in the past, but we are a new generation of authors. We have to pound the cyber-pavement daily, often for long lonely hours. We have the opportunity to turn things around.
The first myth we must dispel is that people don’t read any longer. People read every single day. They read labels on cans at the store, they read street signs, they read contracts, and they read credits on their favorite television program or movie. So, ordinary people read a lot, even if they don’t think about that. What we as authors must do is get them to read our books in addition to all this other information.
The purpose of Cyber Monday is to purchase gifts for others in your family or your friends. Every year, humanity is bombarded with a advertising …